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At Noelle, creativity has always been at the heart of what we do. We believe that makeup isn’t just about following trends - it’s about expressing yourself, experimenting with bold new looks, and finding beauty in what makes you unique. But here’s the thing: creativity doesn’t stop at your makeup routine. It extends to the choices we make in how we live and the impact we have on the world around us. That’s why our switch to FSC®-certified wood and FSC® cardboard packaging is such a vital part of our journey. It’s about proving that you can be creative, stylish, and sustainable all at once.
As part of this exciting transformation, we’re introducing a range of changes to our products that align with our commitment to sustainability. All of our makeup brushes will now feature handles made from FSC®-certified wood, ensuring that the materials come from responsibly managed forests. The ferrules on our brushes will be crafted from recycled aluminum, reducing waste and minimizing our environmental footprint. And of course, our bristles have always been synthetic and vegan, so you can feel good knowing no animals are harmed in the process. This is our most sustainable era, setting a new standard for a better tomorrow, without compromising on performance or style.
Inspiration is everywhere, and we’re all about encouraging others to not only look their best but to feel good about the choices they make. Choosing eco-friendly materials like FSC®-certified wood for our brush handles or FSC® cardboard for our packaging doesn’t just protect the planet - it’s a way of showing that conscious choices can be chic, too. It’s an invitation to see sustainability not as a trend but as a creative challenge, a new way of expressing who you are and what you stand for.
We want to inspire you, our community, to realize that you can have it all. You can rock that bold new makeup look, feel confident in your skin, and still be a champion for the environment. Making sustainable choices doesn’t mean you have to give up on quality or style - far from it! Our brushes and tools will continue to perform at the same professional level you’ve come to expect from us. The only difference is they’ll come wrapped in a thoughtful, eco-friendly package that reflects our shared commitment to the planet.
And because we believe that important changes should be celebrated, we’ve redesigned our packaging with vibrant, brighter colors. This fresh new look reflects our excitement about going green and the positive energy we’re pouring into this transition. It’s a reminder that sustainability doesn’t have to be dull or limiting - it can be bold, beautiful, and empowering.
We know this is a journey, and like all good things, it will take time. You might still see some of our old plastic packaging on the shelves as we work through existing stock. But rest assured, we’re moving forward with purpose, and plastic will soon be a thing of the past. We’re fully committed to this change, and we hope you’ll be just as excited as we are to see the shift unfold.
So, let’s create a future that’s as beautiful as it is sustainable. Together, we can be a part of something bigger, proving that you don’t have to compromise style, creativity, or performance to make a positive impact. Let’s inspire each other to make those conscious choices, all while looking and feeling fabulous. Because at the end of the day, being creative and caring for the planet aren’t mutually exclusive - they’re the ultimate power duo. And we’re so thrilled to have you with us on this journey!